Social Case Studies
The Social Cities Case Studies
The City of Miami Beach
Miami Beach Events twitter and facebook pages consist of a demographic that is interested in the events, products, services and promotions happening in this area.
Currently Miami Beach Events has a facebook page that consists of:
- 750 Likes on facebook (our fan likes grow daily)
- A little over 10k followers on twitter (our followers grow daily)
The reach:
On facebook : A message is posted one time and appears on 750 fans walls who can choose to repost the message on their facebook wall where their friends can choose to like the message and continue to spread it.
Reach of Facebook Calculation:
750 fans x 1 message +2 people reposts (minimum amount message is shared or like throughout other facebook statuses with 100 friends minimum) = 950 minimum possible reach/impressions
Sample FACEBOOK Message:
Tuesday June 21, 2011 2:00 to 8:00 pm In celebration of her latest movie, Monte Carlo, Selena Gomez will greet fans at a Q&A session. Her fans will also enjoy makeup and hair makeovers and will get their photos taken at a Monte Carlo-inspired green screen photo station. 2 p.m. to 6:30 p.m....
Based on the cost of $200 spend
Each fan = $0.26 per each fan for 750 fans
Minimum possible reach (in this example) = $0.21 per fan for 950 fans Less than a quarter
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On twitter: A message is tweeted one time on twitter and reaches a little over 10,000 followers who constantly send messages asking about the next event. These tweets are then retweeted several times by our followers and our name is constantly being mentioned.
Reach of Twitter Calculations:
10000 followers x 1 message +5 retweets/retweeters = 10,005 seen on twitter x 5 twitter pages message appears on (from the retweeter) = 50,025 minimum possible reach (can reach more depending on interest and amount of followers reposter has)
Sample
Twitter Message:
Cloudninecupcak CloudNine Cupcakes
We WON!!! City's Best Food Fight!!!!!!!!!!!!!!!!!! Check out the link!citysbest.com/miami/news/201… Share the love | eat CloudNineCupcakes!!!!!!
Based on the cost of $200 spend
Each follower = $0.02 for 10k
Minimum possible reach (in this example) = $0.003 for 50,025 Less than a penny
The City of Atlanta
Atlanta Events twitter and facebook pages consist of a demographic that is interested in the events, products, services and promotions happening in this area.
Currently Atlanta Events has a facebook page that consists of:
- 650 Likes on facebook (our fan likes grow daily)
- A little 5k followers on twitter (our followers grow daily)
The reach:
On facebook: A message is posted one time and appears on 191 fans walls can choose to send repost the message on there facebook wall/feed where their friends can choose to like the message and continue to spread it. All messages are posted and referred back to the original site to bring in traffic.
Reach of Facebook Calculation:
650 fans x 1 message + 2 people reposts (minimum amount message is shared or like throughout other facebook statuses with 100 friends minimum) = 850 people minimum per message
Sample FACEBOOK Message:
Chelsea Handler tickets Friday, June 10, 2011 at 8:00 PM Chastain Park Amphitheater 4469 Stella Drive NW, Atlanta, Georgia 30327 United States
Based on the cost of $100 spend
Each fan = $0.15 per each fan for 650 fans
Minimum possible reach (in this example) = $0.12 per fan for 850 fans Less than a quarter
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On twitter: A message is tweeted one time on twitter and reaches a little over 1,200 followers who constantly send messages asking about the next event. These tweets are then retweeted several times by our followers and our name is constantly being mentioned.
Reach of Twitter Calculations:
5000 followers x 1 message + 5 retweets = 5,005 seen on twitter x 5 twitter pages message appears on (from the retweeter) = 25, 025 minimum possible reach (can reach more depending on interest and amount of followers each reposter has)
Sample TWITTER Message:
TheOriginalSupe Charlie Davenport
Need a job? Urban Outfitters is having a job fair TODAY June 21, 2011 from 2-7pm ALL Atlanta locations.
Based on the cost of $100 spend
Each follower = $0.02 for 5k
Minimum possible reach (in this example) = $0.004 for 25,025 Less than a penny
**These facebook and twitter messages are not our own nor were the services of The Social Cities used to create or promote these messages.
